Background

Corporate Profile

Established with a passion to preserve Malaysian heritage while introducing a distinctive creative direction, Udara Batik blends traditional batik craftsmanship with contemporary design inspired by the spirit of aviation.

The name “Udara” originates from the combination of “UDA” and “Dara,” symbolising inclusivity in creating designs for both men and women. The word also reflects the brand’s identity — drawing inspiration from air transportation such as airplanes, aircraft, the Air Force and aviation elements, which are thoughtfully incorporated into selected collections.

Company Overview  

Udara Batik was founded in November 2018 by Malaysian celebrity and actor, Kapten Bersekutu (PA) Amai Kamarudin.

 Growth Journey  

In its early years, Udara Batik built its presence through active participation in street festivals and official events such as Jom Heboh, MyEvent and Fiesta Raya, while also selling through online platforms. This grassroots approach enabled the brand to connect directly with customers and establish strong community support.

With growing demand and brand recognition, Udara Batik expanded into shopping malls and later established physical boutique spaces, marking key milestones in strengthening its retail presence and customer experience.

 

Products & Services  

Udara Batik offers a comprehensive range of batik products, including:

• Handmade batik — batik blok, batik lukis and batik terap, produced using traditional techniques with careful craftsmanship  

• Digital batik — machine-printed batik motifs that combine efficiency with modern design flexibility  

• Apparel collections for men and women featuring exclusive Udara-inspired themes  

In addition, Udara Batik offers branded merchandise such as keychains, perfumes, umbrellas and bags, extending the brand lifestyle beyond apparel.

Vision  

To be a leading Malaysian batik brand recognised for innovation, authenticity and meaningful design that reflects national pride and cultural excellence.

Mission  

To deliver high-quality batik products that are accessible and inspiring, combining heritage craftsmanship with contemporary creativity and distinctive thematic storytelling.

Core Values  

• Heritage — Preserving the art and tradition of Malaysian batik  

• Quality — Commitment to craftsmanship and materials  

• Innovation — Introducing fresh ideas and thematic designs  

• Integrity — Building trust with customers and partners  

• Community — Growing together with local support

 

New Branch Opening at DK Impian:

Milestones  

• 2018 — Establishment of Udara Batik  

• Participation in major festivals and community events  

• Expansion into online sales channels  

• January 2026 Entry into shopping malls and opening of boutique spaces  

• Continuous product diversification and brand growth

Commitment  

Udara Batik remains committed to excellence, ensuring every product reflects the spirit of Malaysian artistry, cultural pride and forward-looking creativity.

Motto — “Pakai Udara Batik, Auto Handsome”.

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