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Showing posts from April, 2021

Background

Corporate Profile Established with a passion to preserve Malaysian heritage while introducing a distinctive creative direction, Udara Batik blends traditional batik craftsmanship with contemporary design inspired by the spirit of aviation. The name “Udara” originates from the combination of “UDA” and “Dara,” symbolising inclusivity in creating designs for both men and women. The word also reflects the brand’s identity — drawing inspiration from air transportation such as airplanes, aircraft, the Air Force and aviation elements, which are thoughtfully incorporated into selected collections. Company Overview   Udara Batik was founded in November 2018 by Malaysian celebrity and actor, Kapten Bersekutu (PA) Amai Kamarudin.   Growth Journey    In its early years, Udara Batik built its presence through active participation in street festivals and official events such as Jom Heboh, MyEvent and Fiesta Raya, while also selling through online platforms. This grassroots approa...